Today I wanted to tell you the story of Maïtea’s birth.
Once upon a time...
During my mission as director of the offer and image of a beautiful jewelry brand I was happy. We launched a lot of collections, almost 12 per year. Great work, a top team, really interesting. To supply ourselves with raw materials, we went to Bangkok to buy precious stones, to India to find our colored stones, to Antwerp for our diamonds, and to Japan for pearls... Our gemologist sorted stones in the offices of our suppliers. Transactions were concluded without asking too many questions about the origin of these stones. We were happy to create beautiful jewelry, to create beauty.
Everything was going well until one day our team was invited to a Care Association conference, which showed us the true reality of ruby mines in Madagascar, Sri Lanka, where men extract the stones in an artisanal way, in the middle of the forests, with water up to the waist, in unbearable conditions. Drugs, prostitution, miserable pay. We also discovered the problems linked to the use of mercury in the gold mines of Peru and became aware of the impact on nature of diamond mines which are the largest fakes made by man on earth.
That day, I realized that true beauty can only be created with love and respect.
We cannot say that an object is beautiful if it has not been made without respecting the men and women who participate in its creation. It is the same for nature which gives us life: we must respect it.
With my general manager, we said to ourselves that we had to react. I then realized that in the jewelry sector, rethinking your supply chain, looking for new suppliers, changing to make jewelry creation more respectful was very difficult, and very slow...
This is where I made my own transformation and decided to change things by creating Maïtea.
My conviction is to join the brands that want to revolutionize jewelry . I want to rethink the process of sourcing and creating jewelry.
Doing so involves more difficulty in choosing raw materials and adapting designs to available stones. So costs are higher and processes take longer.
But behind all these challenges we are very proud to help create a better world.